How not to steal content

Stolen content is probably more prevalent on the internet than most people think. It's so easy to steal content by right clicking and "view source" compared with the task of creating your own... Except when someone steals your content....


With the internet being the vast place that it is, and given that digital information is designed to be copied, it's surprising this doesn't happen more often. But I had to laugh when I saw this shamless content theft from one of the sites I developed at work.

Take a look at http://www.nzflowers.co.nz/faq.php - it's my standard database-driven FAQ page module, wrapped up in a nice template.

Now have a look at http://www.flowerstoturkey.com/florist-faq.asp - notice anything similar?

Not only is the content exactly the same, the HTML code is identical as well. A classic case of "view source" then cut-paste into their own site. As if this wasn't bad enough, they were too slack to proof-read the stolen content. The dead giveaway is the sentence beginning with...

Protecting your privacy is important to Iain Stephens Floral Design

That's right - they forgot to change some of the references to Iain Stephens, which they should have replaced with their own name. A simple CTRL-F would have solved this very easily.

I found their site while doing a google search for "iain stephens floral design" - their site had fairly good rankings for this phrase as it appears 3 times on the page.

A more efficient way of finding "borrowed" content on the web is to use the copyscape search engine. This searches the web for pages that contain copied phrases - well worth looking at if you are worried about your content appearing all over the place. The free version looks for stolen content one page at a time, the paid version will scan your whole site and search for any duplicate or stolen content.

Tags: duplicate content web development web development duplicate content