SEARCH ENGINE OPTIMISATION is the process of engineering your site to achieve better search engine positions. Search engine optimisation can be done in many different ways, this article covers the first steps you should take in /search engine optimisation/. KEYWORD RESEARCH Before starting any search engine optimisation on your site, you should be targeting the right keywords. If it's...

Duplicate content is a problem with many websites, and most webmasters don't realise they are doing anything wrong. Most search engines want to provide relevant results for their users, it's how Google got successful. If the search engine was to return 5 identical pages on the same page of the search results, it's not likely to be useful to the searcher. Many search engines have filters in...

Quite often after you SEO a client's website, they will right-click their new site and have a gander at the META keywords to see if you have done a good job or not. Because SEO is all about META keywords right? Well, not so much anymore. After not bothering with Meta Keywords for some time...

An important part of SEO is getting other sites to link to your site. This process, known as link building is critical to getting a good search position. The best way (according to Google) to get incoming links is to write original content that is so interesting people will naturally link to...

Those who know a little bit about Search engines will have probably heard about Google Bombing - a way of manipulating search engine results by linking to a website with your keywords in the anchor text. The most popular occurance of this was a campaign to get George W Bush ranking number 1 in...

Whilst trolling the net late the other night, I came across an interesting way of using fonts other than Arial, Verdana, Times New Roman etc on your website. This has been a common problem amongst web designers. You can opt for the standard H1 ttiles, which are standards compliant, search...